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IntelliCode partnered with Whenever Watersports to design and develop a fully customized BLE-enabled rental management ecosystem that provides complete ownership and control over the rental experience. The solution includes a customer-facing mobile application, a dedicated operations application for field teams, and a centralized web portal for managing rentals, locations, equipment, users, and day-to-day business operations.
To maximize flexibility and reduce hardware constraints, the platform was engineered to integrate seamlessly with third-party BLE lock devices. By leveraging Solebe lock protocols, IntelliCode developed a custom communication layer that enabled reliable interaction between external hardware and the proprietary software ecosystem.
Built on a scalable cloud architecture, the platform supports growing transaction volumes, expanding rental locations, and evolving business requirements. Today, Whenever Watersports operates hundreds of rental locations across the United States using a platform purpose-built to support operational efficiency, customer convenience, and long-term growth.
The objective of the project was to replace an existing third-party rental platform with a fully customized solution that would provide complete operational control, reduce recurring software dependency costs, and support nationwide expansion. The platform required secure BLE device integration, centralized management capabilities, and scalable infrastructure capable of supporting multiple rental locations and increasing transaction volumes.
IntelliCode successfully delivered a comprehensive rental management ecosystem that replaced the client’s third-party software with a fully customized platform designed specifically around business operations. The solution provides customers with a seamless self-service rental experience while equipping operational teams with powerful tools to manage equipment, locations, users, and daily activities.
The platform integrates directly with BLE-enabled Solebe lock devices through a custom-built communication layer, enabling secure and reliable access control without requiring proprietary hardware development. A robust backend architecture was implemented to manage rentals, payments, device communication, user activity, and operational workflows across a rapidly growing network of locations.
By transitioning to a fully owned technology ecosystem, Whenever Watersports gained complete control over its operations, improved scalability, reduced reliance on third-party vendors, and increased flexibility for future enhancements. Today, the platform supports hundreds of rental locations across the United States and processes significant annual transaction volumes while continuing to evolve through ongoing development, feature expansion, and long-term support provided by IntelliCode.
